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I was sorry to see that apparently the head of a World`s Fair consulting team referred to attendance at Chicago`s 1933 World`s Fair as 48.8 million. This figure is misleading.
First, the 1933 Fair reopened in 1934 so that it could break even financially, a practice now forbidden by the Bureau of International Exposition. Second, more than 20 percent of the attendance both years was unpaid, identified by the Fair`s general manager, Lenox R. Lohr, as ”Free admissions: employees & others” in his book ”Fair Management.”
Total paid admissions for the first year stodd at 22.5 million. That, I think, is the figure that shouls be used for whatever comparative value it may have in calculating projections for the 1992 World`s Fair.
