Ever wonder what the big boys drink? If Live Aid benefactor Bob Geldof has anything to do with it, it`s going to be milk, at least in England, where he`s starring in TV ads promoting the white stuff. In one, Geldof is picking at his guitar, working on a tune that just isn`t happening. He throws down his guitar in disgust, storms around his apartment, then heads to the fridge. Ignoring the wine, beer and booze, he grabs a bottle brimming with cow juice and takes a long swig. Think sex, milk and rock will catch on?
Maybe the bad guys do wear black. Omni magazine reports that a study by a Cornell University psychologist has found that pro-football and hockey teams with black uniforms, such as the L.A. Raiders and the Philadelphia Flyers, have nastier reputations, are considered more aggressive and are penalized more than their more brightly dressed rivals. You want evidence? When the Pittsburgh Penguins changed to black uniforms in the middle of the 1979-80 season, their average penalty minutes per game jumped 50 percent. Another statistic: In eight out of nine Super Bowl appearances, the team in black (or dark blue) won.
Things you never knew about U2`s Bono: His real name is Paul Hewson. He was born in Dublin on May 10, 1960. He thinks he wouldn`t be ”a good bank clerk or a hot-dog salesman” but might make ”a good president.” He feels guilty he doesn`t have ”funky black roots.” And when he was a kid, he rooted for the Indians. ”The cowboys always had it too easy. I just wished they`d fall off their horses.” There`s more in ”U2 Touch the Flame” (Perigee), by Geoff Parkyn.
