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Studies show that:
– The typical shopper spends an average of only 7 1/2 minutes per trip to the supermarket waiting in line.
– Two of every three shoppers make their buying decisions while in the store.
– The No. 1 reason shoppers give for choosing a supermarket is cleanliness, according to research reported in the Progressive Grocer magazine. Other reasons in order of importance: clearly labeled prices;
freshness dates; accurate, pleasant checkout clerks; and low prices.
