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Created by New York millinery designer Eric Javits, the hat was initially introduced three years ago. ”It has always been a staple in the line, but since the movie came out, sales have probably shot up 50 percent,” said Javits, who had no idea his hat was being used until he went to see the film himself.
Selling in wool for $125 and straw for $85, the ”Alice hat” can be ordered in a variety of colors from Saks Fifth Avenue, 700 N. Michigan Ave., Neiman Marcus, 737 N. Michigan Ave., and Henri Bendel, 900 N. Michigan Ave. Bendel`s also carries the red and black style in stock in both wool and straw.
