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Women 25 to 44 who rock to radio like to listen to music that`s different from what that same age group enjoyed a few years back, according to market research conducted for station Q101, which claims a nearly 70 percent female audience. ”These woman had been into Madonna, Whitney Houston and Gloria Estefan, who still have some appeal,” says Bill Gamble, regional vice president/program director. Now this age group prefers bands like U2, the Cure, INXS and Smithereens, he says.
