Men looking for the perfect swimsuit want something versatile-trunks that let them get into the swim of things but keep them ready for an impromptu volleyball game.
To meet that need, swimwear-makers are introducing Lycra in longer lengths and adding zippers, Velcro and other details borrowed from athletic and street wear.
Roger Yost, vice president of advertising for Jantzen, says his company`s swimwear for men ”has come a great distance from the neon roar of the past with more subtle prints and understated colors, plus some styles in jewel tones.”
Yost says the length is generally an inch longer than a year ago, and the most popular style is the ”volley,” an active boxer look that does double duty as street wear. And, it`s well-priced.
Jantzen prices range from $15 for the brief bikini style to $32, with the bulk $20 to $25.
Old is new again
While new-season suits for men offer lots of options (bikinis and the
”thong” also are popular for serious swimmers and body-conscious males), the newest looks mostly are about reviving vintage suits.
”The item that is predicted to make the biggest splash is the loose-fitting trunk,” says Joe McMyler, men`s swimwear buyer at J.C. Penney Co. Inc.`s corporate office. ”It`s longer-15 to 18 inches versus the more traditional 12 to 14 inches-for a more casual look, and the silhouette is full-cut and easy.”
The sunniest details of the season include drawstring waists (either inside or outside the suit), rigid waistbands with snap closures and interesting trims, many of which have been inspired by active wear.
Under the Nautica label, designer David Chu offers boxer-style swim trunks that do double duty, often substituting as casual shorts .
Cover-ups and underwear
Cover-ups that men can toss over swimwear is a strongly emerging trend this season. Many are coordinated with the swim trunks to give a put-together look. They range from T-tops in great designs and prints to tops that are reminiscent of the tie-dye looks of the `60s.
