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Walt Disney Co. has joined the ranks of companies in discussions to acquire NBC, according to several executives close to the negotiations. Some of those people, The New York Times reported, said Disney’s chairman, Michael D. Eisner, might be willing to pay as much as $5 billion. Other media experts believe that is wishful thinking. Representatives at NBC and Disney declined to comment. Eisner had been in discussions with NBC’s parent, General Electric Co., but apparently the talks ran into difficulties several weeks ago. Disney is believed to have held discussions with CBS as well.
