1020 E. Lake Cook Rd., Buffalo Grove 60089; 847-465-6000
Founded: 1984
Employees: 680; all in Illinois
Year-end: Dec. 31
Foreign sales: None of $628.7 million
Chief executive
Michael P. Krasny, 42, since 1984
Cash compensation: $1,048,654, up 120 percent
Options granted: None, unchanged
Options, stock appreciation rights exercised: None
Shares owned: 8,548,370 of 14.3 million
Largest shareholder: Michael P. Krasny, 59.6 percent
Stock 365-day close
High: $77.50
Low: $33.75
May 1, 1996: $79.625
May 1, 1996, value of $1,000 in company stock:
Purchased May 1, 1995: $2,179.58
Purchased May 1, 1991: N.A.
Another record sales year pushed CDW’s earnings per share up 57 percent for 1995. The company’s business model thrived using both magazine ads and mail order catalogs to advertise products all across the personal computing landscape.
But in an industry which faces the prospect of a slackening in its explosive growth during 1996, CEO Michael Krasny says he is scrambling to keep earnings rising through an ambitious expansion program.
Looking ahead, Krasny says the company will increase its sales force, introduce a wide range of new products and greatly increase its use of catalogs.
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A guide to the Top 100 profiles
The Tribune’s business reporting staff profiles the Chicago area’s Top 100 companies, based on market capitalization as of May 1, 1996. Here’s a quick primer on the information you’ll find.
– The CEO’s cash compensation, including bonus and other compensation paid in 1995, along with the change from the prior year. The figure for the CEO’s stock holdings includes shares the CEO had the right to acquire within 60 days of the proxy statement’s issuance.
– Estimated current values of stock options granted the CEO, as reported in the proxy statement, and the change from the previous or prior year, as well as options and stock appreciation rights exercised during the year. In most cases, the current value of options granted is based on the assumption of a 5 percent annual rate of stock price growth.
– Theoretical total-return investment results for shares purchased for $1,000 a year ago and five years ago. The date on which those calculations are based is May 1. The results assume reinvestment of dividends on a quarterly basis.
The information in the profiles was obtained from the following sources:
– Company reports, including annual reports, public stock offering prospectuses and proxy statements.
– Interviews with company officials.
– Reports by securities analysts.
– News reports.
– Dow Jones News/Retrieval, an on-line service of Dow Jones & Co., New York.
– Bloomberg Business News, New York.
– TMS Stocks, a subsidiary of Tribune Media Services Inc., a unit of Tribune Co., Chicago.
– Morningstar Inc., Chicago.
– “First Chicago Guide,” published by Scholl Communications, Deerfield.
– “Hoover’s Handbook,” The Reference Press Inc., Austin, Texas.




