Getting your Trinity Audio player ready...
For years, we’ve accepted that baseball was losing the celebrity consumer wars, thereby reducing the significance of its players–and the game–in American culture. Perceptions do change, though. For while David Stern and Phil Knight have turned pro basketball stars into global/fashion icons, the backlash seems to be upon us, if last weekend’s Generation X All-Star Bashing was any indication. As it begins a new season, baseball should consider its own new marketing pitch. Baseball: Just a fun game, not a fashion show. This concept could be catching.
