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McDonald’s Corp. added a few woes to its plate last week, as if customer confusion over its 55-cent hamburger deal and running out of Beanie Babies in another promotion weren’t enough.
The new ones ranged from a leaked memo about internal restructuring to claims by franchise owners that the company’s domestic expansion is cannibalizing restaurants. The week concluded with the annual meeting, where shareholders complained about lackluster stock performance and food quality.
The Oak Brook company’s responses: basically a “no comment” on restructuring; complaining franchisees are “a couple of squeaky wheels”; and a pledge to shareholders to do better in meeting standards.
