Edward M. Yalowitz, 63, an independent writer, director and producer of corporate communications programming, was vice president and an account executive at J. Walter Thompson from 1960 to 1973. At the agency, he was in charge of audience building, promotion and advertising for the Kraft Company’s weekly TV specials.
A resident of Skokie, he died Saturday in Evanston Hospital.
The Kraft shows that he handled included early TV specials featuring Bob Hope, Milton Berle, Perry Como, Andy Williams, the Kraft Theater and the Kraft Mystery Theater, among others.
“He was the point man on these projects,” Jim Blocki, who worked with him, said. “. . . He had great rapport with all the talent.”
Mr. Yalowitz was a 1956 graduate of the College of Journalism and Communications at the University of Illinois.
Before joining J. Walter Thompson, he was promotion/advertising manager of a TV station in Evansville, Ind., and promotion manager for WBBM-TV in Chicago.
After leaving the agency, he worked for Kraft, where he handled major promotions, presentations and publicity. He also was in charge of its sponsorship of the American Freedom Train during the 1976 Bicentennial.
Survivors include his wife, Sharlene; two sons, Jeffrey and Allan; a brother; and a granddaughter.
Services will be at 10 a.m. Tuesday in Piser Weinstein Menorah Chapels, 9200 N. Skokie Blvd., Skokie.
