The coordinator for the current Bowl Championship Series said he’s not interested in a Swiss marketing firm’s plan for a 16-team college football playoff to begin in 2003.
“I’m not here to say there will never be a college football playoff,” said Roy Kramer, BCS coordinator and commissioner of the Southeastern Conference. “But I don’t believe it will be run by someone in Switzerland.”
ISL, a Swiss-based marketing and licensing firm, first introduced its $2.4 billion plan to Kramer in December.
Kramer opposes the plan for several reasons, among them being that the BCS plan runs three years, then the Big Ten and Pac-10 conferences have a contract with the Rose Bowl for three years after that.
“That’s a six-year window that it can’t happen,” Kramer told The Birmingham News. “You’ve got to have Ohio State and Michigan in the mix. You can’t sell it without them.”
