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True, time’s just a concept with this fun, funky plastic watch from Bath & Body Works, since the watch isn’t a working one. But even without a timepiece, this wrist-watch look-alike is plenty functional.

That’s because the watch’s face is actually a holder for yummy lip gloss. Just flip the face up and apply. Once its strapped on, Art Stuff Wrist Twist Lip Gloss ($6.50 each) is never out of arm’s reach, so you won’t have to struggle digging through pockets or pencil cases for lip relief anymore. About time, huh?

You can find the glosses in two flavors (lemon or lime) at Bath & Body Works.