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“Why season tickets?” asked a Bulls advertising campaign earlier this summer.
Even the Bulls couldn’t answer that question, instead running snapshots and endorsements from fans who attend games infrequently, if that.
The newest ads feature real season ticketholders such as William Donehoo, touting him as a “NEW! Season Ticket Holder.”
Hardly, Donehoo says he simply bought better seats.
He did buy season tickets for the first time last year, after being on the wait list for 11 years.
