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I had never heard the name “Max Muhleman” before. I am glad to find out who started this PSL madness (Tribune. Feb. 14). Leave it to a “marketing expert” to find a way to sell air. Just imagine, Bears fans can now buy a ticket to buy a ticket.
This guy Muhleman says the Bears’ “low numbers” are going to “drive value in a very significant way.” Drive value? Jack Kent Cooke was right–these PSLs are “bloody blackmail.”
