Not content to stick with the mustard and salad dressing market, the folks at French’s are dipping into the trendy-flavored spread business with something called “GourMayo.” Think basic mayonnaise laced with yuppie-fave ingredients such as “wasabi horseradish” and “chipotle chile.” To spread the word, French’s is giving its mayo star power with a “Celebrity Sandwich Contest”–because a sandwich, they say, is “a portable meal with personality.”
We offer our own celebrity sandwich contenders, most of which don’t need much GourMayo dressing up.
– The Moby: Sweet portabello mushroom on organic whole wheat with wasabi horseradish mayo–hold the M&Ms.
– The Lara Flynn Boyle: Two deep breaths and a piece of gum.
– The Osbourne: Three @#&! slices of ham on black toast, tossed gently over the $#&! fence.
– The J.Lo: Fresh rump roast with Bronx raspberry dressing.
– The Homer: It’s 64 slices of cheese, followed by eating straight from the mayo jar. Any flavor. Mmmm boooo-ooold flaaaaa-voooors. What? Bread is required to make it an official sandwich? Then let’s add a bread chaser, sweet leavened goodness from the gods.
To enter your own sandwich concoction, go to www.bhgpr.com.
