There’s going to be some serious business on E! Entertainment TV, and it has nothing to do with celebrities.
The cable channel is dumping its morning schedule of infomercials in favor of three weekday hours of business and financial news from Bloomberg TV, Variety reports.
Beginning in January, E! will carry a duplicate version of business news programming from Bloomberg for three hours beginning at 4 a.m. E!’s broadcast will be spiced up with reports of market trends and economic forecasts as well as interviews with corporate CEOs and money managers.
A Bloomberg spokeswoman told Variety that the company is paying an undisclosed fee to E! for the three-hour broadcast block. In return, Bloomberg gets access to E!’s 83 million subscribers, more than triple the base of Bloomberg’s 24-hour service.
The plus for E! is that it gets a major programming upgrade from its usual schedule of wall-to-wall infomercials.
Bloomberg TV distributes 10 networks in seven languages throughout the world.
———-
Edited by Cara DiPasquale (cdipasquale@tribune.com) and Victoria Rodriguez (vrodriguez@tribune.com)
