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Automakers spent $56 billion on incentives from January through November 2003, up from $48 billion for all of 2002 and more than $29 billion than their Asian counterparts, CNW Marketing Research reports. The goal is to reduce declining sales and halt market-share losses to Toyota, Nissan and Honda.
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Edited by Cara DiPasquale (cdipasquale@tribune.com) and Kris Karnopp (kkarnopp@tribune.com)
