These are the results of the J.D. Power and Associates 2003 Customer Retention Study, which measures the ability of nameplates to retain their owners in the market for a new vehicle. The study is based on responses from 177,000 new-vehicle buyers, out of which 106,418 replaced a previous vehicle that was originally purchased new.
%% Chevrolet 60.8%
Toyota 59.3%
Mercedes-Benz 58.7%
Ford 58.1%
Honda 55.5%
Lexus 54.3%
Hyundai 52.9%
Cadillac 50.8%
Subaru 50.2%
BMW 50.1%
Kia 49.9%
Industry average 49.3%
Buick 46.5%
Dodge 46.3%
Jaguar 45.5%
Lincoln 45.4%
Land Rover 44.3%
Audi 44.2%
GMC 42.3%
Nissan 40.6%
Porsche 40.4%
Saab 39.3%
Volkswagen 37.1%
Mitsubishi 36.7%
Acura 36.6%
Infiniti 36.5%
Chrysler 35.3%
Pontiac 35.3%
Jeep 35%
Mercury 33.6%
Volvo 31.9%
Mazda 22.2%
Suzuki 20.7%
Oldsmobile 11.7%
Isuzu 3.5%
%%
