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When it comes to nail polish, Avon’s new line–Mark–is all about bright shades and slender bottles.
“Prior to launch, we researched all nail enamel packages on the market and found that they were unnecessarily large in size and lacked portability,” says the vice president of Mark’s product development. They found women rarely finished a full bottle of polish and love to travel with multiple bottles. Thus, the mini bottle was formed. And they fill them with shades such as Vinylholic, Glowstation, Bubbilini and Glamtacular.
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Edited by Cara DiPasquale (cdipasquale@tribune.com) and Victoria Rodriguez (vrodriguez@tribune.com)
