Success is starting to smell sweeter for tennis phenom Maria Sharapova.
Sharapova soon will be unveiling a fragrance line, according to espn.com. The agreement is believed to be worth millions.
“Sharapova is a packager’s dream,” marketing consultant Dennis Keene told Business Week magazine. “She has great looks and is a fierce competitor. Unless her game unravels completely, she will clean up in the next few years, as long as she stays in the top five or so.”
At the U.S. Open, more than 40 cameras have followed Sharapova’s every move this week, the magazine reports.
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Shares of Sharapova
Marketers are moving Sharapova items off the shelves.
– Motorola just signed her to a three-year, $5 million deal.
– She also has endorsement deals with Prince, Nike and Speedminton.
– Sharapova’s Prince Turbo Shark MP racket went on sale this week.
– At the U.S. Open, Nike has been selling the outfits she is wearing at gift shops and Prince has been hawking posters.
– The 17-year-old Wimbledon champion is a client of the modeling arm of IMG, which also manages her sports career.
–ESPN.COM, CREATORS SYNDICATE, BUSINESS WEEK
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Edited by the Sports staff of RedEye.
