Lance Armstrong has joined the ever-escalating race to draw sports listeners to satellite radio.
The six-time Tour de France champion signed to host his own show on Sirius Satellite Radio’s Faction, a channel for action sports enthusiasts.
The yet-to-be-titled show will launch later this year.
Last week, XM Satellite Radio and Major League Baseball officially announced their $650 million, 11-year deal.
Starting with 2005 preseason play, XM will broadcast every major-league game live.
Some games will be broadcast in Spanish. XM also said its new MLB Channel will broadcast 24 hours a day, seven days a week with new content and rebroadcasts of classic baseball games.
This is the latest move in a costly race with rival Sirius Satellite Radio to sign personalities and sports leagues as a way of winning customers.
Cost and channels
XM: $9.95 for 130 channels
Sirius: $12.95 for 120 channels
Subscribers
XM: 2.5 million Sirius: 700,000
Current sports offerings
XM: MLB, NASCAR and deals with the Big Ten, the ACC and the Pac-10.
Sirius: NFL, NHL, NBA, AVP and college basketball and football programs, including Notre Dame, Oklahoma and USC.
— ASSOCIATED PRESS, RedEye
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Edited by the sports staff of RedEye.
