EVENT OF THE WEEK
Jump on the brand wagon
The Chicago Chapter of the American Marketing Association presents its BrandSmart 2005 conference titled “Solving the Branding Puzzle.” The third annual event takes place from 8 a.m. to 4:30 p.m. Thursday at Summit Executive Centre, 205 N. Michigan Ave.
William Lamar Jr., senior vice president and chief marketing officer, McDonald’s USA, will discuss “Leadership Marketing: McDonald’s Winning Plan to Revitalize its Brand.” Some of the other topics to be covered include “Putting the Value in Brand Value,” presented by Paula Ausick and Scot Havrilla of EuroRSG/Chicago; “Deactivating Fear: The Emotional Dynamics of Branding,” presented by Dan Hill, president of Sensory Logic; and “Brands That Rock,” presented by Roger Blackwell, marketing professor at Ohio State University.
The conference is $300 for AMA members and $400 for non-members. To register, visit www.chicagoama.org/brandsmart2005.htm, or call 630-790-6046.
CONVENTIONS
WHAT WHERE WHEN
Blue Cross Blue Shield Association National Medical Management. Expected attendance, 300.
Fairmont Hotel
Monday through Friday
Primedia Business Magazines & Media Folio Midwest Conference. 300.
Sheraton Chicago Hotel & Towers
Tuesday and Wednesday
Chicago Minority Business Development Council Opportunity Fair. Navy Pier
Tuesday through Thursday
Illinois Tourism 18th Annual Governor’s Conference on Tourism. 700. Hilton Chicago
Tuesday through Thursday
Association of Retail Marketing Services Supermarket Promotion Show. 1,000.
McCormick Place North
Thursday through Saturday
Association for Asian Studies Annual International Convention. 3,500.
Hyatt Regency Chicago
Thursday through Sunday
Transworld Exhibits Jewelry, Fashion and Accessories Show. 20,000.
Donald E. Stephens Convention Center
Thursday through April 4
Forbes Travel Service Imark 2005 Showcase. 2,500.
Donald E. Stephens Convention Center
Friday and Saturday
Progress in Planning–The Diva Principle. 1,000.
Hilton Chicago
Friday through Sunday
American Hospital Association Society for Healthcare Consumers. 250.
Wyndham Chicago
Friday through April 4
Transworld Exhibits Chicago Merchandise & Gift Show. 25,000.
Donald E. Stephens Convention Center
Friday through April 4
Merchandise Mart Properties’ The National Bridal Market. 3,000.
Merchandise Mart
Sunday through April 6
PDA SciTech Summit. 1,000.
Hyatt Regency Chicago
April 4-8
Society of Competitive Intelligence Professionals Annual Meeting. 1,000.
Hyatt Regency Chicago
April 4-9
The TradeFair Group Electric Power Show. 8,000.
Lakeside Center
April 5-7
HSMAI’s Affordable Meeting Mid-America. 1,500.
Navy Pier
April 6-7
Chicago Association of Direct Marketing CADM Days & Expo. 1,000.
Navy Pier
April 7-8
The Sanford Organization Commercial Law League of Chicago. 600.
Westin Michigan Avenue
April 7-10
Midwest Podiatry Conference. 2,500.
Hilton Chicago
April 7-10
Midwest Political Science Association Annual National Conference. 3,400.
Palmer House Hilton
April 7-10
American Organization of Nurse Executives Annual National Convention. 1,700.
Hyatt Regency Chicago
April 10-12
INTERNATIONAL
WHAT WHERE WHEN
“Changing Perspectives on China: New Debates, Approaches and Challenges” symposium sponsored by Lake Forest College and the Chicago Council on Foreign Relations. Keynote lecture “Chinese Wealth and Power in the World of the 21st Century” presented by William C. Kirby, history professor at Harvard University. Free. Professor Shiwei Chen, 847-735-5150, or chen@lfc.edu.
Lake Forest College, 555 N. Sheridan Rd., Lake Forest
Thursday
9 a.m. to 3 p.m.; keynote 7:30 p.m.
International business professionals networking meeting hosted by the Executive Network Group, an organization for international business professionals seeking employment. $5, members; $20, non-members. Mark Wineberg, 847-818-1076, or mwineberg1@yahoo.com.
First Presbyterian Church, 1427 Chicago Ave., Evanston
Thursday
11 a.m. to 1 p.m.
BUSINESS DEVELOPMENT
WHAT WHERE WHEN
“How to Obtain Free Publicity for Your Business” presented by the Center for Urban Research/SBDC, a non-profit organization at the University of Illinois at Chicago. $30. 312-996-4057, or sbdc@uic.edu. University of Illinois at Chicago, 945 W. Harrison St., University Hall, 22nd floor, room 2250
Tuesday
9 to 11 a.m.
“Leasing Space for Small Business” presented by Uptown Center Hull House and the Community Economic Development Law Project. 773-561-3500, ext. 215.
Uptown Center Hull House, 4520 N. Beacon St.
Wednesday
6:30 to 8:30 p.m.
“Gain a Competitive Edge in Business” presented by Jack Wright, senior partner, The American Institute of Learning & Cognitive Development, at a Camp Monadnock workshop. $45. 773-348-4973, or www.campmonadnock.com.
Monadnock Building, 53 W. Jackson Blvd., Suite 802
Wednesday
6 to 9 p.m.
JOB/CAREER
WHAT WHERE WHEN
“Conducting a Job Search While Employed” workshop presented by the University of Illinois Alumni Career Center. $25. Registration is required. 312-575-7830, or careers@uillinois.edu.
University of Illinois Alumni Career Center, 200 S. Wacker Drive, 1st floor
Wednesday
6 p.m.
OTHER
WHAT WHERE WHEN
“Designing Competitive Compensation Systems” seminar sponsored by the Human Resource Institute of Aurora University and Human Resource Management Systems. Presentation by Andrew Kindler, vice president of Human Resource Management Systems, Naperville. Free. Terri Hoehne, 630-844-3866, or thoehne@aurora.edu.
Aurora University, University Banquet Hall, Alumni Hall, 1410 Marseillaise Pl., Aurora
Tuesday
7:30 to 9 a.m.
“Invest Wisely: The Art of Giving” presented by Terry Mazany, president and CEO of The Chicago Community Trust, at an event sponsored by the Arts & Business Council of Chicago. $30. 312-372-1876, ext. 235.
Gene Siskel Film Center,
164 N. State St.
Tuesday
11:45 a.m., registration, lunch; 12:30 to 1:15 p.m., presentation, Q&A
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Send items to Seka Palikuca, Weekly planner, 435 N. Michigan Ave., Room 400, Chicago, IL 60611
