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The developers of Almay’s Intense i-Color Collections say that the best way to play up eye color is to follow the color wheel and mix warm and cool hues. That means to make blue eyes look bluer, cover the entire lid with brown, and women with hazel eyes should bust out some pink eye shadow.

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Edited by Curt Wagner (cwwagner@tribune.com) and Victoria Rodriguez (vrodriguez@tribune.com)