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M&M’s little digital pitchmen deserve a hand: They’ve melted our hearts as much as they’ve melted in our mouths. They topped a list of most likeable American brand icons, a marketing survey of 1,800 consumers found. While the “Ms” got a “q score” of 42 out of 100, the least-liked spokes-creature turned out be Stouffer’s Max-A-Roni, which rated just a 13, Forbes reports.
Top spokes-creatures
– M&Ms
– Poppin’ Fresh (Doughboy)
– Aflac Duck
– Tony the Tiger
– GEICO Gecko
– Energizer Bunny
– Chester the Cheetah
– Kool-Aid Man
– Trix Rabbit
– Snap! Crackle! Pop!
– Snuggle the Bear
– Willy Wonka
