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The city is taking bows for selling naming rights to the Chicago Skyway, but Germany is way ahead of us. It sells naming rights to the weather. The recent deadly storm that hit Northern Europe was christened Kyrill by three Germans who paid a fee to mark their dad’s 65th birthday. It costs $256 to name a low-pressure system like Kyrill and $385 for the rarer high-pressure systems. The money helps fund Berlin’s Meteorological Institute.
