Universal Pictures’ very expensive Noah’s Ark comedy, “Evan Almighty” (which opened Friday), has been waving a large “green” flag.
Several corporations are backing a $25 million cross-promotion that fights global warming while touting the movie’s pro-environment message. The Hollywood premiere featured a green carpet, and recycled goody bags containing pro-environment trinkets (a halogen bulb, flower seeds … ) reportedly were given out at the afterparty.
Meanwhile last Saturday and Sunday, sunbathers and swimmers at the beaches along Chicago’s lakefront were treated to not one, not two but four small airplanes flying up and down and up and down the shoreline trailing billboard-size banners promoting “Evan Almighty.”
I’m sure those planes were running on “green” fuel.
