In Hollywood today, you’re not a star until you’ve launched your own clothing line. Sarah Jessica Parker, Victoria Beckham and Amanda Bynes have all slapped their names on a collection of threads. Still, some stars are taking a different tack. These folks have stepped outside the gift box and come up with some original products because perfume is so passe.
Scrubs
Katherine Heigl
Heigl is designing a line of medical scrubs called the Katherine Heigl Collection. According to peachesuniforms.com, the line “will bring a new level of style and sophistication to medical professionals who value looking good as much as they value their life’s work.”
Hair extensions
Jessica Simpson
Simpson is best known for her tanned body and blond locks. Now she’s sharing the wealth with a line of hair extensions. “Change your hair as often as you change your mind,” brags the HairDo Web site.
Cell phones
Beyonce
Samsung is launching a Beyonce-themed cell phone and mp3 player with a Beyonce-themed startup screen and downloadable videos and pictures of — yup, you guessed it — Beyonce.
More hair extensions
Paris Hilton
Hilton’s hair extension line, DreamCatchers, asks users to “trust your most important accessory — your hair — to us. Finally, you can have the EXACT same hair as Paris Hilton.”
Toothpaste
The Olsen twins
The twins rarely crack a smile, so we’re not even sure they have teeth. But they’ve teamed up with Aquafresh to launch a flavor of toothpaste.
Umbrellas
Rihanna
Now you can stand under Rihanna’s umbrella … literally! The pop star is launching two lines of umbrellas in conjunction with her hit song. “This umbrella is sure to get you noticed,” reads the description on totes-isotoner.com. At least one umbrella line will be available at Macy’s in the spring for $20 to $50.
