* Use a disciplined approach to shopping. Try to buy only items on sale, and that includes fruits and produce too. Stock up on items on sale when possible.
* Consider buying bread, particularly sandwich bread, off the sale rack. Most grocery stores slash prices when bread is near its “sell-by” date. But that “sell-by” date is just that — it doesn’t mean the bread can’t be eaten shortly after that date.
* Start noticing prices — consider starting a price book. Many people don’t pay attention to the way supermarket prices fluctuate. That awareness alone will help you detect rock-bottom prices, even if you never plan to clip a coupon. You’ll also find out which stores can help you save money on the items you use most.
* Brand names matter — some of the time. But comparison shop and consider switching brands when it makes financial sense.
* Use coupons for items you frequently use. Look for them in store circulars, the Sunday newspaper or online. Also, visit supermarket home pages and produce Web sites — many offer coupons as well.
* Coupon swap. Find a group of friends who also want to save money.
