Looking to beef up your mojo this holiday season?
Burger King may have just the thing. The home of the Whopper has launched a new men’s body spray called “Flame.” The company describes the spray as “the scent of seduction with a hint of flame-broiled meat.”
The fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.
Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.
The marketing ploy is the latest in a string of viral ad campaigns by the company. Burger King also is in the midst of its Whopper Virgins campaign that features a taste test with fast-food “virgins” pitting the Whopper against McDonald’s Big Mac.
Before things get too heated, set the mood at firemeetsdesire.com.
