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Twares from United, united.com
Twares
(n.) Special, time-sensitive fare offers from United for its Twitter followers; named in an online vote on Twitter
Twitter + Fares = Twares
That’s how United describes its new Twitter deals. The first one was available on Thursday — a $63 fare (one-way) between Chicago and Washington, D.C. — but it expired. The following note was posted on united.com Thursday evening: “Our first-ever tware has expired, but be sure to stay tuned for future twares. They come and go fast, so jump on them when you can!”
