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One year after its launch, Alan Lastufka and Hank Green’s DFTBA records — which stands for “Don’t Forget to Be Awesome” — has helped some YouTube-based artists grow their fan base and make a profit off of their music. Here is a look at the digital label by the numbers. S.L.
14
number of YouTube artists DFTBA has signed
$6-$12
cost of a DFTBA artist CD
$185,000
DFTBA sales to date
60%
percent of retail price that DFTBA artists get from sales
#1
DFTBA artist Venetian Princess is the most-subscribed female artist on YouTube
#22
spot on the Billboard’s “Hits of the Web” chart that Hank Green’s album, “So Jokes,” landed
#37
spot on the iTunes Top 100 Rock Albums chart that Chameleon Circuit’s debut album landed
