Oh, those kooky Kardashian girls. One marries an NBA player, then another gets knocked up, and now one’s eating salad in the bathtub. Wait … what?
Seems Kim Kardashian has joined the ranks of sultry sirens Paris Hilton and Padma Lakshmi in making another one of those over-the-top, food-as-soft-porn ads for West Coast fast food chain Carl’s Jr.
But unlike Hilton, Kardashian is hawking salads, not burgers. And she’s steaming up her boudoir, not a car wash. But it’s still wacky. Here’s a look back at the burger chain’s other attempts to sex up its commercials — and their ranking on RedEye’s Sultry Scale.
Sultry scale
What better way to rank steamy fast food ads than with a burger scale?
1 burger: Where’s the beef?
2 burgers: More mustard, please
3 burgers: Check out those buns!
4 burgers: The full-meal deal
2 burgers: Audrina Patridge
Debut: June 2009
Menu item: Teriyaki burger
Setup: “The Hills” star, clad in a gold lame bikini and tons of tanning oil, hits the beach to bite her burger.
Words of wisdom: “I call it my ‘bikini burger,’ ” ‘Drina says, plopping the burger down on her stomach.
4 burgers: Padma Lakshmi
Debut: March 2009
Menu item: Western Bacon Thickburger
Setup: The “Top Chef” judge hikes up her loose-fitting dress to shove a sloppy burger in her mouth. She licks barbecue sauce suggestively off her fingers, wrist and leg.
Words of wisdom: “I’ve always had a love affair with food,” Padma says before commencing to get sexy with her burger.
3 burgers: Kim Kardashian
Debut: December 2009
Menu item: Grilled chicken salad
Setup: Kim, busting out of a silk robe, rolls around on her bed eating salad, dripping dressing on her ample cleavage. Then she takes her salad to the bathtub.
Words of wisdom: “While the best things in life are messy, it’s fun to get clean,” Kim says, sinking into a bubble bath.
1 burger: Paris Hilton
Debut: May 2005
Menu item: Spicy BBQ Burger
Setup: The soaking-wet, sudsy heiress washes a Bentley in her bathing suit. She takes a bite of a burger at the end.
Words of wisdom: Umm … there are no words in this ad — just soapy gyrating.
