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When the Colts face the Saints in the Super Bowl on Feb. 7, millions of Americans will be watching, beer in hand. Mintel, a U.K.-based marketing research company, has dissected America’s beer-drinking habits.
What kind of beer do you prefer?
Domestic popular beers
44%
Imported beer
24%
Domestic microbrewsor craft beers
13%
No preference — I enjoy all types equally
20%
Numbers add up to more than 100 percent due to rounding
For domestic beer drinkers: How often do you drink light beer?
All of the time
24%
Most of the time
26%
Some of the time
32%
None of the time
18%
Men vs. women:
60 percent of men drink beer.
36 percent of women drink beer
