Getting your Trinity Audio player ready...
Super Bowl television coverage
8:00 a.m.
Noon
Kickoff: 5:31 p.m.
Game ends: 8:44 p.m.
Midnight
23%* Game non-action (clock running, no action)
25%Game coverage with the clock stopped
22%Non-Bud Light Commercials
7% Game action (actual plays)
2% “Phil-osophy”
6% Valiant performance by The Who
11% Halftime, not including The Who
3% CBS promotions
1% Bud Light commercials
*Mostly replays
Note: Percentages are approximate
SOURCE: Tribune analysis
TRIBUNE
———-
chicagotribune.com/smack
