Less than a month after launching its VIP program giving subscribers earlier access to its daily deals, Groupon is expanding the service to Chicago; Cleveland; Columbus, Ohio; Minneapolis, Minn.; and Orange County, Calif.
“In the case of VIP, we asked our customers ‘If you could wave a magic wand and change Groupon in any way, what would you ask for?’ ” Jeff Holden, senior vice president of product development at Groupon, said in a release. “The three main features of VIP were at the top of the list: early access to deals, ability to purchase closed or sold out deals and anytime-refunds.”
The test program initially was offered last month in Milwaukee, Indianapolis and four other markets.
After a free, three-month trial, membership in the program costs $29.99 per year.
