Hoffman Estates-based Sears Holdings Corp. will add 52 Scrubology stores — “stores-within-stores” that sell apparel and footwear for health professionals inside Kmart and Sears locations — by the end of this month.
The struggling retailer said 39 of the stores have opened to date and have generated a strong following through social media among a young, affluent demographic. The company’s Facebook page had about 25,000 “likes” Thursday.
The concept was developed in conjunction with uniform retailer Work N’ Gear, a retailer specializing in work apparel and uniforms for people who work in industry, service and health care. Scrubology met or exceeded expectations in the fourth quarter, Sears said.
“We’re very proud of the tremendous results Scrubology has generated for not only Work ‘N Gear but also Sears Holdings,” said Work ‘N Gear CEO Anthony DiPaolo.
Named for the simple, loose-fitting health apparel commonly referred to as scrubs, Scrubology sells apparel under its own name as well as the Cherokee, Dickies, Carhartt, Med Couture and Koi brands.
The new stores will be in Chicago, Los Angeles, Minneapolis, New Jersey, New York, Philadelphia, San Francisco and Washington, D.C.
