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* HSBC services PMI shows weakest growth in 10 months

* New order growth cooled, job creation capped

* Combined with factory PMIs shows pressure on jobs market

* HSBC PMI shows some evidence demand is muted

By Nick Edwards

BEIJING, July 4 (Reuters) – China’s services firms grew at

their slowest rate in 10 months in June, easing back from May’s

19-month peak, as new order growth cooled albeit while marking

43 months of consistent expansion, a private sector survey

showed on Wednesday.

The China HSBC services purchasing managers index (PMI)

stood at 52.3 in June, down from 54.7 in May, indicating a

marginal expansion of activity that capped job creation at a

three-month low and bolstering expectations that Beijing will

deliver further policy measures to boost growth.

“Services activities softened in June due to slowing new

business flows, which translated into only marginal growth of

employment,” Qu Hongbin, the Hong Kong-based chief China

economist at survey sponsor, HSBC, said in a statement.

“This, plus the ongoing slowdown of manufacturing sectors,

points to growing pressures on the jobs market – the last thing

Beijing policy makers want to see. But with inflation also

falling fast, we believe Beijing has sufficient room to step up

easing and revive domestic demand,” Qu said.

The HSBC index, compiled by UK data provider Markit and

tracking smaller firms mainly in the private sector, completes

the series of China PMI releases for June that broadly leave

investors anticipating more policy easing in the near future.

Two surveys of China’s vast manufacturing sector earlier in

the month showed factory activity fell to a seven-month low in

June, dampened by both external and domestic weakness.

China’s official services PMI, released on Tuesday, rose to

56.7 to suggest the sector was expanding at its fastest pace in

three months.

The difference between the competing indexes is a result of

using differing methodologies and samples.

Chinese policymakers surprised markets in June with a 25

basis point cut to borrowing rates, bringing the official

one-year lending rate down to 6.31 percent in the wake of a slew

of deteriorating data.

An outright interest rate cut had not been the market

consensus. Instead, economists had expected Beijing to continue

a programme of reducing the required reserve ratio (RRR) of

banks – a further cut to which many investors believe could come

later this month as data on the second-quarter is published.

China has lowered the RRR, or the amount of cash banks must

keep in reserve, in three 50-basis point steps since November

2011, freeing up an estimated 1.2 trillion yuan ($190 billion)

for fresh lending. The last cut was in May.

On the fiscal front, Beijing has fast-tracked investment

projects and rolled out new incentives to spur consumer spending

on energy-efficient products, but studiously avoided any hint so

far of putting together a repeat of the 4 trillion yuan fiscal

spending package rolled out during 2009-10 during the global

financial crisis.

WANING CONFIDENCE

China’s fast-growing services industry – accounting for

about 43 percent of economic output – has so far weathered the

global slowdown much better than the factory sector.

Relatively robust readings of both services indexes

reflected long-term optimism businesses would benefit from the

gradual rebalancing of economic activity towards services and

consumption.

The China HSBC services PMI has been above 50 – demarcating

expansion from contraction – in every month since the index was

first issued in November 2005.

But signs of waning confidence near term are emerging.

The China HSBC services new business sub-index hit an

11-month low of 52.2 in June, with the proportion of survey

respondents reporting an increase in business activity barely

outpacing those reporting a decrease on the previous month, at

16 percent and 14 percent respectively.

“Confidence in the one-year business outlook remained

below-trend, with panellists expressing concerns regarding the

future path of economic growth,” Markit said in a statement.

“The index measuring trends in overall new work was at a

10-month low. Anecdotal evidence provided by survey respondents

suggested that reduced new order intakes reflected muted demand

conditions,” the statement added.

A third consecutive monthly reading below 50 in the prices

charged sub-index underscored the softness of demand, as did a

sharp fall in the input price sub-index.

But easing price pressures are seen by economists as

positives, implying the central bank has room to ease monetary

policy without igniting inflation risks – a key worry for

Beijing which is obsessed with managing the impact of rising

costs on social stability especially this year when the

Communist Party will change its senior leadership.