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* Apples-to-oranges comparisons, cherry-picked time frames

* Checkers produce long analyses on whether claims plausible

* Unlikely reading for all but the most determined voters

By Jason Lange

WASHINGTON, Oct 16 (Reuters) – Fact-checking presidential

campaigns has become a kind of sport in recent years, complete

with scorecards tallying the competition between ratings of

true, false or somewhere in between.

What has been missing – and is likely to stay missing in

Tuesday’s presidential debate – is suspense. The winner in the

ratings game is generally the same: somewhere in between.

The terminology differs from fact-checker to fact-checker.

But the reality is that the vast majority of claims

fact-checkers put under scrutiny are deemed to be partly true or

partly false but rarely completely one or the other.

The triumph of the neither wholly true nor wholly false

partly reflects the complexity of the issues. But credit mostly

goes to obfuscation by the campaigns.

Theirs is a world of apples-to-oranges comparisons and

cherry-picked time frames, enveloped by a fog of competing

studies.

As PolitiFact.com and other fact-checkers have noted, for

example, the increase in the federal budget deficit cited by the

campaigns depends entirely on the starting point for the

calculation.

It’s bad for President Barack Obama if the starting point

for the calculation is fiscal 2008, which ended before Obama

took office and is the reference point for the campaign of

Republican candidate Mitt Romney.

But it’s not quite as bad if the starting point is January

2009, when he actually assumed office.

“There is most often some grain of truth – sometimes very

difficult to discern – but the candidates will twist it and

distort it,” said Brooks Jackson, a veteran journalist who runs

FactCheck.org.

When all is said and done, the Romney claim that Obama has

“doubled the deficit” may be all the voter can absorb.

The same is true for claim by Obama’s campaign that a

Medicare reform plan by Republican vice presidential candidate

Paul Ryan would cost the elderly more than $6,000 per year.

True or false? PolitiFact.com could only muster a 50-50

judgment.

The problem is this: There are at least four iterations of a

“Medicare plan” associated with Ryan. The Obama campaign had the

opportunity to cherry-pick one and took it, choosing the version

that could be portrayed as the most threatening thanks in part

to a study by the Congressional Budget Office.

There was no simple answer, so fact-checkers resorted to

long analyses on whether the claim was plausible.

“There is a number (behind the claim) and it’s not made out

of whole cloth, but it’s used in a misleading manner,” said

Glenn Kessler, a fact-checker at The Washington Post.

The final judgment at PolitiFact.com required 1,200 words

including footnotes. At FactCheck.org it was 1,000 words.

That makes them treatises by journalistic standards,

unlikely reading for all but the most determined voters.

FOUR PINOCCHIOS

True or false is reserved for the laughable claim or

something empirically disprovable.

Romney told crowds in December and February that Americans

were the only people in the world to hold their hands over their

hearts while their national anthems were played.

Kessler and other fact-checkers found numerous examples to

the contrary.

And it was easy to establish that Obama was not in New York

City the same day as Israeli Prime Minister Benjamin Netanyahu,

a claim that Ryan made in an effort to show that Obama snubbed

the Israeli leader by not meeting him there.

To make things easier for readers, Kessler grades claims on

a scale of one-to-four Pinocchios. He said that both Obama and

Romney were averaging just above two Pinocchios, the rating for

claims marked by “significant omissions and/or exaggerations”

but not necessarily factually erroneous.

FactCheck.org uses a graphic “truth-o-meter.”

Neither can capture the complexity of such questions as

whether Romney’s tax plan is “mathematically impossible,” as the

Obama campaign says, citing a study.

While fact-checking is undoubtedly good for democracy,

arguments in the press over unsupported or outlandish claims

tend to spread them, not debunk them, as research by Dartmouth

College scholar Brendan Nyhan, among others, has demonstrated.

“People get hung up on the true/false thing,” said Nyhan, a

former fact-checker himself. “It gets away from the core issue,

which is whether something is a responsible claim to make in

public life or not.”

(Reporting by Jason Lange and Fred Barbash. Editing by Fred

Barbash and Xavier Briand)