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By Doug Palmer

WASHINGTON, Aug 23 (Reuters) – The United States and 11

other countries in the Asia-Pacific have begun a final push to

reach a landmark trade deal this year and hope for significant

progress by an October meeting of leaders in Bali, the top U.S.

trade official said on Friday.

“It’s not surprising that at the final stage of negotiation,

as we enter the end game, (the most sensitive issues) are left

on the agenda,” U.S. Trade Representative Michael Froman told

reporters on his way back from a meeting in Brunei with his

counterparts involved in the Trans-Pacific Partnership (TPP)

talks.

“But I was impressed by the dedication, the workmanlike

attitude of all the delegations and their commitment to work

through these issues in order to achieve a comprehensive,

ambitious, high-standard 21st-century agreement,” he said.

Froman left open the possibility that the agreement might

not eliminate all tariffs between the 12 countries, which

include the United States, Japan, Canada, Mexico, Australia, New

Zealand, Peru, Chile, Vietnam, Malaysia, Singapore and Brunei.

He said a Japanese offer to eliminate 85 percent of tariffs

was “a good initial step … toward a comprehensive agreement.”

Negotiators in Brunei on Friday began their 19th round of

talks on the proposed pact following the meeting between Froman

and other trade ministers.

The United States is under pressure in the talks to

eliminate import restrictions on politically sensitive products

like sugar, dairy, footwear and clothing.

In exchange, its partners would adopt new rules on digital

trade and the operations of state-owned enterprises, and bolster

protections for workers and the environment.

Froman said the ministers laid out a path for smaller group

negotiations leading up to a gathering in Bali in early October,

where President Barack Obama will meet with the heads of the

other TPP countries.

“It’ll be a good opportunity for leaders to get together and

… give direction for any remaining issues to their

negotiators,” Froman said.

TIME TO ROLL UP SLEEVES

Officials at the U.S. Chamber of Commerce, a leading

business group, said they welcomed the push to finish the TPP

talks after more than three years of negotiations.

But they warned that the United States should not give

ground on priorities like removing barriers to the free flow of

digital data across borders, and ensuring that state-owned

enterprises operate on a level playing field with private firms,

they said.

“We just cannot afford to take the easy way out this time,”

said Tami Overby, vice president for Asia at the business group.

“If the Asia-Pacific is going to live up to the (business)

opportunities that we have in front of us, our governments are

going to have to roll up their sleeves and do some very hard

work.”

Froman told reporters the United States had not lowered its

hopes for the pact.

But he gave few clues how much the Obama administration was

willing to dismantle 20th century protections for products like

dairy, sugar, footwear and clothing to achieve its goal of

negotiating a deal that sets trade rules for this century.

Meanwhile, the White House was facing heat this week for a

tobacco trade proposal it is making in the TPP talks.

New York City Mayor Michael Bloomberg on Friday joined

public health advocates in complaining that the proposal was not

strong enough to prevent tobacco companies from using the pact

to challenge anti-smoking measures in the 12 TPP countries.

On the other side, business groups like the U.S. Chamber

and the American Farm Bureau Federation said the plan went too

far by explicitly stating that nothing in the TPP pact would bar

countries from regulating tobacco for public health reasons,

instead of relying on a more general protection for regulations

that has been used in trade agreements since 1947.

Froman said the proposal strikes “the right balance” between

trade and public health interests.

He said it makes clear that countries have the right to

regulate tobacco for public health reasons and would not

establish a precedent that could hurt exports of other U.S.

agricultural products.

(Reporting by Doug Palmer; Editing by Xavier Briand)