Bang & Olufsen is making noise at CES.
The company, whose U.S. operations are headquartered in Deerfield, on Wednesday touted its new wireless BeoLab 90, a speaker that allows users, through an app, to determine the direction sound is projected.
“It’s like a flashlight. You can have a spotlight or a very broad beam or send the beam somewhere else,” said Geoff Martin, technology specialist in sound design at Bang & Olufsen, at CES in Las Vegas.
The 49-inch-tall, 18-speaker tower carries a hefty price tag: $38,995.
But Martin said it eliminates the need for additional volume controls and other devices.
For music-lovers looking for a more inexpensive Bang & Olufsen product, the company unveiled the touch controlled BeoSound 35, which will be available in April for about $2,785.
Cheryl V. Jackson is a freelance writer.
