New Bryzzo ad throws more Cubs into the mix

Kris Bryant’s and Anthony Rizzo’s popular Bryzzo ad campaign is back and this year they’ve brought a few teammates and friends in on the joke.

Addison Russell, Ben Zobrist, Javier Baez, David Ross and Eddie Vedder make cameos in the spot that will air during Sunday night’s nationally televised prime-time opener between the Cubs and Cardinals.

“Let’s just say it’s been a big year for the Bryzzo Souvenir Company,” Bryant says in the ad, the souvenirs being the home runs the two sluggers often launch into the stands.

Rizzo pipes in, “And what do you know, demand is off the charts.

Bryant: “More home runs me one thing: expansion.”

The campaign, which made its debut last season, turned into marketing gold for Major League Baseball as the Cubs rode a dominant regular season into the postseason and won the World Series, ending their historic title drought.

In this year’s bit, Russell takes a sales call and Baez tells a prospective customer, “Fifty to Puerto Rico? I’ll get you 100 to Puerto Rico, that’s how much I like you.”

Zobrist makes an idea pitch on a big easel pad with the word “Bryzzobrist.”

Cubs fan and Pearl Jam frontman Vedder comes up with a jingle for the fictional company: “Long gone, home run this ball’s gonna a go, kiss it goodbye, that ball was Bryzzo’d.”

Later, Rizzo muses, “The truth is, only one thing can get us where we need to be: hard work, big homers and interns.” Uh, that’s three things, but who’s counting?

At least it gave recently retired Ross a chance to get in on the act as an intern who can’t master the simple task of stamping a souvenir box.

“Ah, David,” he sighs.

plthompson@chicagotribune.com

Twitter @_phil_thompson

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