Business: Wellness and Nutrition Center
Address: 324 W. Main St., Carpentersville
Contact info: 847-426-2121; TheWNC.net
Owners: Jill and Dave Noble
Years in business: 23
What does this business do? “I focus completely on energy medicine, using lifestyle correction, nutritional supplementation and homeopathy as my tools,” Jill Noble said.
“I perform the chiropractic care as well as perform lab work and specific nutritional counseling, providing a drug-free alternative to people looking for that,” Dave Noble said.
What was the impetus for starting this business? “Our business has morphed so much since the ’90s, but back then, my mission was to heal the world one spine at a time as a bone-moving chiropractor,” Dave Noble said. “Over time we began to see the value of using nutrition, energy medicine and running labs to uncover deeper hidden causes of peoples’ pain and symptoms.”
What distinguishes you from other businesses in your category? “As a husband and wife team, we bring different things to the table, not just in personality, but in skill-sets as well,” Jill Noble said. “That being said, we both have a real drive to get to the root cause, or causes, when it comes to helping people, instead of merely focusing on the ‘treatment’ or the ‘this product for that pain.'”
“Rather, we’re dealing with the whole person, mind, body, and soul; and that’s the definition of holistic,” Dave Noble said. “We believe God created the body perfectly and so we focus primarily on eliminating those things that get in the way of the natural mechanisms of healing.”
Who are your typical patients? “Alternative thinking 30- to 50-year-old women, followed by their children and sometimes their husbands,” Jill Noble said.
“We also tend to see a lot of people who are not getting answers from their M.D. and are tired of the ‘medication’ route,” Dave Noble said.
What is the biggest misconception about your business? “Because of our name, a lot of people think that we are a team of nutritionists who are only going to tell them what to eat,” Jill Noble said. “A big part of what we do does involve nutrition, but we have a ‘functional body systems’ approach to care which means that we focus more on removing the various interferences to optimal health and what the body is missing, then use whole food products to help supplement.”
“Another way to say that is, what we specialize in is ‘weeding and feeding’ so that the body functions can improve,” Dave Noble said.
What is the best thing about being located in Carpentersville? “It’s close to our home and we really love being part of our community; we shop here, our kids go to school here. We love being involved where we do business,” Jill Noble said.
“It’s a great Midwest town,” Dave Noble said.
What is the biggest challenge about being located in Carpentersville? “Construction. But we know it’s improving our community,” Dave Noble said.
What is the thing you most like to do as part of your business? “Seeing our patients get better with every progress exam is the best part of our day or just hearing when a patient describes what they are able to do now that they weren’t able to before,” Dave Noble said. “Them getting their lives back is our true joy.”
What is your least favorite thing to do? “Washing windows,” Jill Noble said.
What is the best thing about owning your own business? “The freedom to create your own world,” Dave Noble said.
How has your business changed over the years? “It started as a more typical chiropractic-only practice, but within a couple of years we began to offer more nutritional and other holistic services,” Dave Noble said. “Once our kids got a little older and my wife rejoined the practice, we quickly morphed and grew so much into the space of alternative healing.”
“Part of that is because we don’t stay contained ‘in the box,'” Jill Noble said. “We’re always improving ourselves and stay willing to change with the times. We research a lot, yet stay in our lane. We are always looking to improve on what God has entrusted us with.”
What’s the best business advice you have ever received? “Create and follow systems. Find your niche and don’t be all things to all people,” Dave Noble said.
“Get a good team around you that you enjoy working with,” Jill Noble said. “We’re a fun and lighthearted office. Knowing you’re going to be around people you love makes long days shorter.”
Erin Sauder is a freelance reporter for The Courier-News.
