Good Ranchers is one of the few online American companies that sources 100% American meat to sell to its millions of consumers. The idea behind the business, believe it or not, was scribbled on a table napkin in the founder’s living room. This idea was to provide families from all over the country with quality meat at an affordable price.
In the last three-and-a-half years, Good Ranchers has grown from several small, family owned pop-up shops to an e-commerce business worth $40 million. The company is proud of its conscious efforts and unwavering commitment to sourcing only from local American ranches and farms. It stands by its name “Good Ranchers”; it is one of the few American online companies to see success by sourcing locally.
Good Ranchers continues to develop new programs and product lines that are truly American. They support not only local farmers in the U.S. but also families who are in need. Good Ranchers has its own donation initiative, the Give10 program, which donates 10 meals to food banks and charitable organizations for every box purchased.
Good Ranchers is a meat subscription box delivery service; it curates boxes of various meats that are individually wrapped and frozen to lock in freshness and flavor. The company chose this business model when it found that 80% of grass-fed beef sold in the U.S. is imported from abroad. This fact is devastating to American ranchers and farmers, as the influx of imported meat has slowly killed their livelihood.
Since 2016, over 100,000 independent ranches in the U.S. have gone out of business. For this reason, Good Ranchers stepped in by partnering with American ranchers who proudly supplied American beef the traditional western way. Despite offers from many suppliers selling imported products,Good Ranchers remains dedicated to its goal of helping restore the American meat industry to its former glory.
Good Ranchers offers quality meat but at a much lower price compared with other companies that sell imported items. Its prices are almost half those of products from competitors. Good Ranchers keeps it prices low to make meat accessible to American families from all walks of life. It’s also known for actively giving back to local churches and food banks.
The family behind Good Ranchers had its own share of struggles when it established the company. It struggled to generate sales in the beginning but were able to finish its first year of business with $5.5 million in sales as people rallied behind the company’s mission and quality. The family attributes its success to faith in God, who remained gracious to it by creating a path when things were rough.
Good Ranchers are actively promoting their products through their social media accounts and website. It regularly posts updates and educates consumers about healthy meals and lifestyles through its Instagram,YouTube,Twitter andFacebook pages. The company continues to improve its offerings in its quest to become a household name in the meat industry.
