Rosana Tañón, center, watches Bad Bunny perform during Super Bowl LX at a Benito bowl watch party at La Bruquena in Chicago’s Humboldt Park neighborhood, Feb. 8, 2026. (Armando L. Sanchez/Chicago Tribune)
Members of Chicago’s Puerto Rican community watch Bad Bunny perform during the Super Bowl LX halftime show on Feb. 8, 2026.
From a small Caribbean island with a complicated colonial history, to the world: The artist born Benito Antonio Martínez Ocasio brought Puerto Rican culture to the Levi’s Stadium in Santa Clara, California, for his 2026 Super Bowl halftime show in what was always going to be a landmark moment for Latinos.
For around 13 minutes during the halftime show sponsored by Apple Music and Roc Nation, all eyes on the field — and around the world — were on Bad Bunny. He performed entirely in Spanish — as all of his music is recorded in the language, though he has collaborated with English-language artists. The only English singing came from Gaga. That changed at the end of the set, when he said, “God Bless America,” and then named countries in the Caribbean, Central and South America. “And my motherland, mi patria, Puerto Rico.”
Behind him, a screen read “The only thing more powerful than hate is love” in English text, a direct reference to one of his recent speeches at the 2026 Grammys.
Edgar Lopez holds his 5-month-old son Mateo Lopez before watching Bad Bunny perform during Super Bowl LX at a Benito bowl watch party at La Bruquena in the Humboldt Park neighborhood, Feb. 8, 2026, in Chicago. (Armando L. Sanchez/Chicago Tribune)Mimi Capelo yells while watching Bad Bunny perform during Super Bowl 60 at a Benito bowl watch party at La Bruquena in the Humboldt Park neighborhood Sunday Feb. 8, 2026 in Chicago. (Armando L. Sanchez/Chicago Tribune)Bad Bunny performs during the Super Bowl LX halftime show at Levi's Stadium in Santa Clara, Calif., on Sunday, Feb. 8, 2026. (Loren Elliott/The New York Times)Bad Bunny performs during the halftime show of Super Bowl 60 between the Seattle Seahawks and New England Patriots in Santa Clara, Calif., Feb. 8, 2026. (Carlos Avila Gonzalez/San Francisco Chronicle)Rosana Tañón, center, watches Bad Bunny perform during Super Bowl LX at a Benito bowl watch party at La Bruquena in Chicago's Humboldt Park neighborhood, Feb. 8, 2026. (Armando L. Sanchez/Chicago Tribune)Jesia Colon watches Bad Bunny perform during Super Bowl LX at a Benito bowl watch party at La Bruquena in the Humboldt Park neighborhood on Feb. 8, 2026 in Chicago. (Armando L. Sanchez/Chicago Tribune)Bad Bunny performs onstage during the Apple Music Super Bowl LX Halftime Show at Levi's Stadium on Feb. 8, 2026 in Santa Clara, California. (Kevin C. Cox/Getty)Bad Bunny performs onstage during the Apple Music Super Bowl LX Halftime Show at Levi's Stadium on Feb. 8, 2026 in Santa Clara, California. (Thearon W. Henderson/Getty)People cheer while watching Bad Bunny perform during Super Bowl LX at a Benito bowl watch party at La Bruquena in the Humboldt Park neighborhood on Feb. 8, 2026 in Chicago. (Armando L. Sanchez/Chicago Tribune)People watch Bad Bunny perform during Super Bowl LX at a Benito bowl watch party at La Bruquena in the Humboldt Park neighborhood on Feb. 8, 2026, in Chicago. (Armando L. Sanchez/Chicago Tribune)Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (Mark J. Terrill/AP)Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Morry Gash)A cardboard cutout of Bad Bunny is displayed near the entrance during a Benito bowl watch party at La Bruquena in the Humboldt Park neighborhood on Feb. 8, 2026, in Chicago. (Armando L. Sanchez/Chicago Tribune)Bad Bunny is shown on a television while performing during Super Bowl 60 at a Benito bowl watch party at La Bruquena in the Humboldt Park neighborhood, Feb. 8, 2026, in Chicago. (Armando L. Sanchez/Chicago Tribune)People watch Bad Bunny perform during Super Bowl LX at a Benito bowl watch party at La Bruquena in the Humboldt Park neighborhood, Feb. 8, 2026, in Chicago. (Armando L. Sanchez/Chicago Tribune)Bad Bunny and Lady Gaga perform during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Feb. 8, 2026, in Santa Clara, Calif. (Lynne Sladky/AP)Bad Bunny performs for the “Benito Bowl” Super Bowl LX halftime show at Levi’s Stadium, Feb. 8, 2026 in Santa Clara, California. (Jennifer Buchanan/The Seattle Times)A general view of Bad Bunny performing during the Apple halftime show of the NFL Super Bowl 60 football game between the Seattle Seahawks and the New England Patriots, Feb. 8, 2026, in Santa Clara, Calif. (Alison Yin/AP Content Services for the NFL)