Author Image: Andrew Degrandpre

Andrew Degrandpre

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Dunkin' Donuts is thinking about dumping "Donuts" from its name. A new location in Pasadena, Calif., will be called simply Dunkin', a move that parent company Dunkin' Brands Inc. calls a test. The Canton, Mass.-based company says a few other stores will get the one-name treatment too.

Dunkin’ might dump ‘Donuts’ from name

There was a time when Dunkin' Donuts was all about its doughnuts. THE doughnuts, if you recall. Responsibility for making the doughnuts fell to Fred the Baker, a mustachioed everyman...