George Lazarus

Reducing costs and seeking innovative strategies increasingly are driving megabuck advertisers to consolidate media responsibilities among their agencies. The latest is Kraft Foods, which said Thursday it has invited four...

Reducing costs and seeking innovative strategies increasingly are driving megabuck advertisers to consolidate media responsibilities among their agencies. The latest is Kraft Foods, which said Thursday it has invited four...

Another TV commercial from Charles Schwab & Co. won't get the ad community excited, because this financial services giant cranks out a steady stream of such spots. However, this spot,...

Another TV commercial from Charles Schwab & Co. won't get the ad community excited, because this financial services giant cranks out a steady stream of such spots. However, this spot,...

Another TV commercial from Charles Schwab & Co. won't get the ad community excited, because this financial services giant cranks out a steady stream of such spots. However, this spot,...

As the NFL season unfolds for the Chicago Bears, look for more unofficial "timeouts" in games on WBBM-AM 780. But these are not timeouts on the field; rather they are...

If Kellogg Co. becomes the successful bidder for Keebler Foods--and it's a big if considering the other prominent suitors--the cereal-maker's edge might be that it already has a working relationship...

Multipoint video conferencing has been around since the early 1990s, but Wm. Wrigley Jr. Co. next week will use this communications vehicle for the first time globally with a "state-of-the-company"...

Getting a new alcoholic beverage into the hands of consumers isn't simply a matter of a big splash of advertising. As too many marketers have painfully learned over the years,...

When consultants start getting into the act in any corporate restructuring, it might be a signal for apprehensive employees to start dusting off their resumes. That being the case, more...