SOSA ON DECK FOR CONAGRA’S POPCORN, PUDDING
Admittedly, there is plenty of pop in Sammy Sosa's bat, so in his latest endorsement deal he'll be a spokesman for Orville Redenbacher's Gourmet Popping Corn. Also expected to be...
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GARDENBURGER’S WOES SOW SEEDS OF TAKEOVER TALK
Kraft Foods swallowed Boca Burger, and Kellogg gobbled up Worthington Foods, parent of the Morningstar Farms brand, in the growing meat substitute category. So where does that leave Gardenburger Inc.,...
GIANT STEP STRIDING TOWARD INDEPENDENCE?
Giant Step, a Chicago-based interactive services firm owned byB Com 3 Group may be getting a new parent or reverting to being independent. Rumors, which sources say have substance, surfaced...
FREED ANDERSEN CONSULTING NEEDS TO ACE NEW NAME
When the winner of a pro golf tournament pockets $1 million and then muffs acknowledging the correct sponsor, you've got an identity problem. And such confusion in recent years has...
SNACK ATTACK: P&G LAUNCHES MR. PRINGLES ADS
Planters' Mr. Peanut is old hat to snackers, having been around since 1916, but an animated version of Mr. Pringles, about to pop out of his canister, promises to gain...
KMART BROADCAST AD REVIEW TRIMS LIST TO 7 FINALISTS
The shakeup at Kmart Corp., including new top management, has trickled down to a full-scale review of its $100 million broadcast ad account. Kmart Thursday disclosed it had narrowed a...
POST TRIES ADDING SPICE TO AGING RAISIN BRAN LINE
With the ready-to-eat cereal business essentially flat, a fair number of shoppers turned off by perceived high prices, the best growth opportunities are in snacking beyond breakfast and line extensions....
CYCLIST ROLLS PAST MOST ATHLETES IN ENDORSEMENTS
Tiger and MJ are on any short list of the top sports-ad spokesmen, but pedaling up from the pack is Lance Armstrong, winner of back-to-back Tour de France bike races....
ODYSSEY, ACT IV: 1,300-PASSENGER VESSEL IN WORKS
The 2,600-passenger Grand Princess, which made its debut overseas a year ago, is the mega-granddaddy of cruise ships globally, but what Odyssey has on the drawing boards for Chicago is...
CRUSH OF CLIENTS MEANS GOOD NEWS FOR AD GRADS
At a starting salary of $22,000 to $25,000, media trainees at ad agencies certainly are close to the bottom of the economic totem pole, while fellow college graduates in finance,...