Washington correspondent and business of sports reporter

Jeff Barker

Jeff Barker is The Sun's Washington correspondent and a business of sports reporter. A University of Pennsylvania graduate, he formerly worked for AP and as the Arizona Republic’s Washington reporter. He has covered politics and Terps basketball and football for The Sun. He is co-director of a documentary on the development of baseball in China.

Under Armour, U.S. speedskaters looking to rebound from 2014 Olympic disappointment

July 1, 2019 at 3:06 a.m.

After a dominant World Cup season, U.S. speed skaters entered the 2014 Olympics not only with momentum, but with what the team called a “secret weapon:” sleek, black Under Armour...

New England Patriots quarterback Tom Brady wears an Under Armour glove on his injured right hand as he answers questions during a news conference Tuesday in Minneapolis.

What’s inside the ‘recovery’ glove Patriots QB Tom Brady has been wearing on his ailing hand ahead of the Super Bowl?

July 1, 2019 at 11:08 a.m.

Tom Brady swears by the far infrared technology in his pajamas and sheets. The Under Armour products are designed to help muscles recover by increasing blood flow. So when the...

Under Armour CEO Kevin Plank quits Trump panel

June 30, 2019 at 1:59 p.m.

Under Armour founder Kevin Plank became the second CEO to resign from President Donald J. Trump's advisory jobs panel on Monday after the president was widely criticized for not quickly...

Under Armour CEO Kevin Plank, second from right, waits for President Donald Trump to arrive at a meeting of business leaders at the White House on Jan. 23, 2017.

Under Armour CEO joins Merck exec in leaving Trump panel

August 22, 2019 at 5:30 a.m.

Under Armour founder Kevin Plank became the second CEO to resign from President Donald J. Trump's advisory jobs panel on Monday after the president was widely criticized for not quickly...

Under Armour has been headquartered at Tide Point in Baltimore since 2002.

Under Armour’s challenge: reaching women

June 3, 2018 at 9:41 a.m.

After a second consecutive quarter of losses, Under Armour is talking again about remaking itself from a predominantly men's brand into a business with broad appeal across all categories of...

Sure, there were plenty of fascinators, but colorful, larger-than-life hats adorned with flowers and ribbons turned heads around the track. Pictured is Bri Mott, 28, of Lexington, Ky.

Despite doubts about race’s future at Pimlico, record crowd turns out for Preakness

June 29, 2019 at 9:47 a.m.

The Preakness Stakes, Maryland's biggest and splashiest party, returned Saturday even as wistful fans in a record crowd of 140,327 wondered whether they were witnessing one of the last editions...

An aerial view of Pimlico Race Course in Baltimore.<br/>

City officials push to keep Preakness in Baltimore — and at Pimlico

June 1, 2019 at 5:52 p.m.

As Baltimore officials push to keep the Preakness Stakes in the city, they say they won't abandon the longtime site of the marquee race in Park Heights in favor of...

Jarryd Hayne, #38 of the San Francisco 49ers, has signed an endoresement deal with Under Armour.

Sorry UCLA basketball team — you can’t wear Big Baller Brand next season

June 5, 2018 at 2:47 a.m.

Last year, Under Armour signed UCLA to a 15-year, $280 million outfitting deal. The agreement, a linchpin of the brand's California strategy, means that players on all Bruin teams must...

With new pop-art football cleats, Under Armour seeks to appeal to state pride, patriotism

March 19, 2020 at 5:02 a.m.

Football cleats have become a canvas of sorts for Under Armour designers. A new line of cleats blends pop art-style images with an appeal to state pride and patriotism. The...

Under Armour reckons with backlash to CEO’s comments on Trump

August 18, 2019 at 9:06 p.m.

Under Armour moved quickly Wednesday to contain a social media backlash to comments by its founder and CEO Kevin Plank praising President Donald J. Trump's pro-business philosophy."We engage in policy,...

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