Win free Chick-fil-A for a year
What's better than chargrilled chicken, waffle fries and a drink at Chick-fil-A? Free chargrilled chicken, waffle fries and a drink at Chick-fil-A for a year. The company is opening its...
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Lessons from a social media columnist
Dear readers, This is my last So Social column. After nearly 11 years in Chicago and at the Chicago Tribune, I'm off to new adventures in New York. RELATED: TRENDING...
Anticipating the future of social media
The future seems like an appropriate theme this week. You see, this is my penultimate So Social. After almost 11 years at the Tribune and about 4 1/2 writing the...
What an exploding watermelon teaches us about social media
By now, you probably have heard that more than 800,000 people watched intently on Facebook Live while two Buzzfeed employees tried blowing up a watermelon using nothing but rubber bands....
Don’t just tweet — tweet better with analytics
When people meet a doctor outside the office, they often ask for advice about what ails them. Or so I hear. Being a social media manager is a lot like...
5 top tips for live streaming video on social media
You've seen the tweets and push notifications from people broadcasting live video on social media, whether it's through Periscope or Facebook Live or another service/app. It's the hottest thing right...
Social media: Playing with algorithms
Algorithm. It's a fancy word for the order in which things appear in social media and search engines. Your Facebook feed has been programmed by an algorithm for years now,...
Social media spring cleaning
I hope your social media isn't as messy as your closet, because it can be a bigger problem than a misplaced shirt. Spring cleaning was never intended to be a...
5 cool and simple social media tips to try today
I got to thinking about the incredible number of social media tips out there, which led me to start categorizing them into different buckets: beginner, intermediate and advanced. Because, you...
How to use Facebook’s new Reactions
Facebook recently launched Reactions, those new emojis that live alongside the Like button, and just like that we went from one way to sum up our feelings to six. It's...